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Six Sigma and Google Analytics: The Perfect Pairing

google analytics voice of the customer

Believe it or not, using Google analytics with Six Sigma methodologies can make your business even more powerful. Since Six Sigma is a data-driven practice, Google Analytics can give you powerful data that you need to make your business grow at a rapid speed.

Just plain data for data sake is meaningless unless you know what to do with it, and Six Sigma does that. The beauty of GA (Google analytics) is that you can collect all sorts of data, and the beauty of Six Sigma is its simplicity. We all know Six Sigma works, so if you take the tried and true method coupled with accurate data, it is a sure win.

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For example, let’s say you want to sell a particular product on your website. You will want to use GA to see how the traffic to your site is generated. What are your potential customers looking at when they visit your site? This is built-in VOC, Voice of the Customer. Remember, actions speak louder than words. Watch the traffic in your site’s data, and see what your potential customers are liking by how long they stay on one page.

With this kind of information, you can advertise online more effectively because you can target any audience in any part of the world. This is one of the benefits of Google analytics and its diverse platforms.

Six Sigma is a data-driven and customer-focused methodology, Google analytics is the customer-driven data that is needed. Together, this is the superpower that could turn your small online business into a force to be reckoned with.

The code that Google uses can give you specific data that would normally be deemed impossible to obtain. For example, your particular product might not be a hit in the United States, but people in Europe love it. This is the type of information that can be generated through Google Analytics.

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