maximizing customer value

Maximizing Customer Value: How Reducing Lean Waste Improves Customer Satisfaction and Loyalty

In today’s business landscape, customer satisfaction and loyalty are paramount to success. One way to achieve this is by reducing lean waste. Lean waste reduction not only improves operational efficiency and profitability but also enhances customer value. When businesses strive to understand and eliminate non-value-adding activities, they can create more value for their customers. In […]

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customer lifetime value

How to Calculate Customer Lifetime Value

You might have heard of the Customer Lifetime Value (CLV), which is a measure of the value a customer brings to your business. It’s a significant metric for businesses of all scales as it will help brands understand how to acquire and retain customers. In this article, we will take a look at what CLV […]

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customer feedback

How to Collect Customer Feedback

Customer feedback is crucial for businesses of all scales, as it has a direct bearing on the success of a business. In this article, we’ll walk you through some of the ways to collect customer feedback with ease. What is Customer Feedback and Why Do You Need It? The Voice of the Customer (VOC) is […]

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lean six sigma airline

Lean Six Sigma in the Airline Industry

Lean Six Sigma in the airline industry could be one of the most in-demand business methodologies in a struggling and beleaguered sector. Even before the pandemic, airlines were not the optimal environment for positive customer experiences. The impacts of the pandemic worsened a toxic customer environment. But, even with these challenges, the industry is rising […]

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customer metrics

The Key Customer Metrics You Should be Monitoring

Customer metrics are an indication of how well customers perceive your brand and its offerings, and how satisfied they are with them. It’s a great way to measure customer feedback and fine-tune your products to better meet customer needs.  In this article, we’ll review the fundamental customer metrics and see what makes them important for […]

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ikea six sigma

Six Sigma and IKEA

IKEA is a privately owned global company, but like any other global company, there was the issue of dissatisfied customers with the delivery of products, specifically late delivery and merchandise arriving damaged. IKEA decided to use the Six Sigma DMAIC approach, which stands for Define, Measure, Analyze, Improve, and Control. This would give Ikea the […]

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voice of customer

In the World of Six Sigma It’s All About the Customer

Those who aren’t familiar with Six Sigma may not know about the Voice of Customer (VOC) tool and its importance. They feel that if you give a customer too much, that it might cost your business too much money and furthermore it would be a waste. This could not be further from the truth! Listening […]

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Consistency Breeds Perfection In Business

Six Sigma methodologies focus on improving processes by reducing waste and defects. So in the world of Six Sigma, is multitasking considered bad?  Well it depends. If the computer you are using has a program that is able to execute a few jobs at once, then the answer is no. The reason for this is […]

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six sigma holiday retail dmaic

The Holidays Need a Sprinkle of Six Sigma Magic

As the holidays are edging their way towards us, a little help would be appreciated, so think Lean Six Sigma! If you have a retail business, you understand that the more help a customer receives, the happier they will be. While this definitely applies to customer service, we’re specifically referring to the physical layout of […]

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verizon lean six sigma

Lean Six Sigma Heard Verizon Loud and Clear

The difference is obvious when it comes to companies that implement Six Sigma and Lean methodologies and tools. As a member of the public (or better still, as a customer who uses their products or services) one would first notice the company’s excellent product or service. If something were to go wrong (which is rare, […]

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Southwest Airlines Six Sigma

Southwest Airlines: Prioritizing Customer Service with Six Sigma

You’ve heard recent headlines in the news about certain airlines overbooking and treating their customers harshly when a customer wouldn’t give up their seat when asked. This is the antithesis of Six Sigma core values, and it is no wonder that the airline industry has suffered many blows. One company that has held the number […]

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