Articles

social listening

Social Listening: Why It’s Important for Brands

If you’re not watching out for what your customers have been sharing about your brand on social media platforms, you’ve been missing out a great deal. Social listening is the art and science of gathering the voice of the customer (VOC) from social media platforms and can provide powerful actionable insights to increase profits and […]

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Image: Customer Feedback

How to Collect Customer Feedback

Customer feedback is a vital consideration for every business. As a business owner, you need concrete feedback from clients to help you evaluate their satisfaction. You can infer how to adjust your processes to serve customers better with the feedback. Honest feedback doesn’t come from thin air. You must ask clients for their opinions and […]

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voice of the customer

Voice of the Customer: The Questions to Ask

Businesses are often aware of the importance of the voice of the customer. However, asking the right questions is significant to ensure you capture all feedback and requests. The Voice of the Customer can be a significant driver in maintaining brand loyalty, so your customers keep coming back to your brand for your offerings. It […]

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Voice of the Customer

Voice of the Customer and Lean: An Essential Guide

Customer acquisition is but the start of a long journey. Businesses work hard to retain customers considering the higher costs of acquiring new customers. Understanding what your customers need at a particular point in time should be your priority.  Businesses should ask customers what they feel about their products and how they could be improved […]

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Image: Lean Six Sigma

Ways To Listen Loud and Clear With Your Customers

There is an unsaid understanding that we (ourselves) are the world’s best most loyal customers unless we are given a reason otherwise. So it is with that mindset that you think about this infographic as you view it.  In recent events, many small and large businesses have been put to the test. The COVID pandemic […]

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voice of the customer infographic

Infographic: Voice of the Customer

The customer is the most important part of your business; they determine if your product or service is worth their hard-earned money. With the new normal we are experiencing now, it is imperative that you find out what your customers wants and needs are. How do you find all this out in a global economy? […]

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six sigma

Six Sigma: Apply Tools for the New Year

It’s the holiday season, which includes thinking about the pending new year. This is the perfect time to start living more mindfully, meaning spending less money and making your money go further. Here is an easy way to try the magic of Six Sigma for yourself, and start saving money in your business. Get started by […]

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google analytics voice of the customer

Six Sigma and Google Analytics: The Perfect Pairing

Believe it or not, using Google analytics with Six Sigma methodologies can make your business even more powerful. Since Six Sigma is a data-driven practice, Google Analytics can give you powerful data that you need to make your business grow at a rapid speed. Just plain data for data sake is meaningless unless you know […]

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voice of customer

In the World of Six Sigma It’s All About the Customer

Those who aren’t familiar with Six Sigma may not know about the Voice of Customer (VOC) tool and its importance. They feel that if you give a customer too much, that it might cost your business too much money and furthermore it would be a waste. This could not be further from the truth! Listening […]

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voice of the customer VOC

Voice of the Customer (VOC): Because Your Customer Is Your Top Priority

Have you ever been on websites such as Yelp, Google, or HomeAdvisor? Well, these websites are all fall under the umbrella of VOC, or Voice of the Customer. This is how important VOC has become to future consumers. Unfortunately, you don’t want to find out that your business doesn’t add up by looking on Yelp […]

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six sigma holiday retail dmaic

The Holidays Need a Sprinkle of Six Sigma Magic

As the holidays are edging their way towards us, a little help would be appreciated, so think Lean Six Sigma! If you have a retail business, you understand that the more help a customer receives, the happier they will be. While this definitely applies to customer service, we’re specifically referring to the physical layout of […]

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Image: Six Sigma Basics

A Review in the Basics of Six Sigma: Part 2

Important Key Principles in Six Sigma The reason Six Sigma works is because of its key principles. If every business followed these principles, there is no doubt that the number of business successes would dramatically rise. Value Customer focus and requirements: This is the main staple of business success, really understanding what is important to […]

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voice of the customer VOC six sigma

VOC Makes Every Customer a VIP

The core of Six Sigma methodology is keeping customers fulfilled and happy, so they will come back to use your product or service. Without any customers, you won’t have a business. In order to do that, you must know exactly what your customers require from your business; in other words, what is important to your […]

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Sneaky Tricks Six Sigma Providers Pull

Hidden Extras: Sneaky Tricks Providers Pull to Charge you More!

Hidden charges and unexpected losses can be pretty frustrating. Millions pay for services that they either don’t want or weren’t mentioned. Don’t let this happen to you. Stay vigilant, and providers’ sneaky tricks will be plain to see! In this handy guide, we break down the ways in which providers bloat your bill without you […]

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Voice of the Customer (VoC) Is Always First at Halo Top

Six Sigma holds the Voice of the Customer (VOC) in very high regard. VOC encompasses the expectations, preferences and requirements of your customers/clients. Let’s face it — without your customers, you wouldn’t have a business, so it would make sense to make them top priority. Now let’s take the VOC further. What if you were […]

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customer service six sigma voc tool

Great Customer Service is a Signature Six Sigma Move

Back in the day, it was common practice for company staff to make it their business to know every customer by name — or at the very least, learn something special about them. This would be part of the customer service experience, and make the customer feel like part of the family. This created customer […]

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six sigma competition

Six Sigma: The Death Star to Competition

Competition: Rivalry for supremacy; a contest for a prize, honor, or advantage. As you can see from its definition, competition has somewhat of a negative connotation, because in order for someone or something to be regarded as the best, the opposition inadvertently loses some of its value. The Academy Awards Every year, the entertainment industry […]

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The Six Sigma Connection in Branding Your Business

As more businesses start to enter the marketplace, the need for each business to stand out increases. No two businesses are identical; all have their unique strengths and all can stand out in their own special way. That’s why many companies spend the time and money developing a distinctive brand voice for their company. Creating […]

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Image: Customer Experience, voc, customer service, lean six sigma, six sigma , 6sigma.us

Customer Experience: You Get What You Give

How many times have you heard that statement? You get what you give. It is like a life mantra we have heard since our childhood. When you think about the customer experience, the old adage could never be more applicable. The problem is that as we grow, those words of wisdom get diluted in the […]

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knowing your customer, voice of the customer, customer service, 6sigma.us

Customers: How Well Do You Know Them?

Uncovering the Cover Up Customers. What do they really know? Fact is, my business is doing just fine and am pretty confident  there aren’t any issues. Oh, I have a few ‘difficult’ customers, but I really don’t worry about them. They cause us more problems than there are worth in sales, so it really doesn’t […]

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